|Lenovo Goes Global to Challenge Apple|
|by Tom McGregor||Fri, Oct 31, 2014, 01:17 AM|
BEIJING: Lenovo is moving ahead on a grand strategy to compete against Apple worldwide.
Seeking Alpha reports that, "Lenovo () is meant to build "a leading internet-based smart devices and services business in China." The company will become operational on April 1, 2015, have its own name and brand, and "focus not only on devices, but also on software and application development and close customer engagement."
Lenovo will focus on selling its products on a global scale through Online sales and a large-scale marketing campaign.
According to Seeking Alpha, "Whereas Lenovo's existing smartphone business (, per IDC) is focused on carrier deals and open market sales, the new unit will "exclusively focus on direct-to-consumer sales, marketing and product development using an internet-based business model."
Lenovo products may likely cost significantly less than Apple products.
To read the entire article from Seeking Alpha, link here:
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