|ALS Spends 46% for Marketing; 29% for Research|
|by Tom McGregor||Sun, Aug 31, 2014, 10:52 PM|
The ALS Association has raised over $100 million in donations from the so-called "ice bucket challenge." Donors intended to give money to help find a cure for Lou Gehrig's disease. Nonetheless, ALS spends more on marketing campaigns than for research activities. Additionally, a team of senior executives earn six-figure incomes.
NewsMax reports that, "The "ice bucket challenge" to raise support for ALS research has gone viral in recent weeks, drawing celebrities, everyday people and even cartoon character . But critics are now saying only a fraction of the money raised is actually going toward research. The ALS Association was founded in 1985 to find a cure for amyotrophic lateral sclerosis, also known as "Lou Gehrig’s Disease." So far, almost $100 million has been raised through the ice bucket challenge."
ALS spends 32 percent for public education efforts (marketing); 14 percent for fundraising; and another 7 percent for administration costs, which does not include salaries for senior executives.
"But," according to NewsMax, "critics point to a pie chart on the ALS Association's own website that breaks down how it spends the money it receives. According to the chart, 28 percent is spent on research. Other expenditures include 19 percent for patient and community services, 32 percent for public and professional education, 14 percent on fundraising and seven percent on administration."
CEO Jane H. Gilbert earns an annual salary of $339,475, which does not include added benefits.
To read the entire article from NewsMax, link here:
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