BEIJING: Joshua Campbell is considered to be one of the leading public relations gurus and trainers based in China. Nevertheless, he attempted to promote Oreo cookies on Linkedin, a social media public forum, but instead engaged in a "Blame Bush for ISIS, an Islamist jihad organization," rant. He is a former employee of the P.R. firm, Burston-Marstettler, which has a contract with Oreos. His Linkedin profile states that he is currently a "director" for Ketchum, a public relations and marketing firm.
A Linkedin deleted posting, but sent by email to the Dallas Blog, quotes Campbell as saying that, "I have not and do not work on Oreos, but it's a smart campaign. Your decision to write about ISIS in the LinkedIn forum because of oil prices is a tired argument linked to George W. Bush many moons ago. There is nothing new or insightful there. But you keep on doing what you do."
Campbell said the odd quote when he was asked, "what has a bigger impact on the global economy, ISIS terrorists threatening to annihilate Chicago, or the marketing launch of 'thin oreos' in China?" He insisted that the marketing blitz is a "smart campaign," despite the fact that no sales results have been reported.
Mr. Campbell was asked if Oreos had purchased any advertorials on "Campaign Asia" and he said "no,' although he did say, "I have not and do not work on Oreos." Therefore, he would allegedly not have insider's knowledge on Oreo's business deals in Asia.
Campbell's Linkedin profile claims that has trained numerous corporations to upgrade their marketing image in China.
To read the entire article from Campaign Asia, link here: To learn more about Ketchum, link here: