|Kentucky Bourbon Bets Big on Global Sales|
|by Tom McGregor||Sun, Aug 17, 2014, 09:19 PM|
Bourbon distillers based in Kentucky are taking a major gamble on selling their goods overseas.
According to the Houston Chronicle, "In a business where patience is part of the process, Kentucky bourbon makers are making a big bet by stashing away their largest stockpiles in more than a generation. To put it in bartenders' lingo: Distillers are putting up the tab for millions of rounds of bourbon years before they are even ordered. The production poses an inherent risk, but hitting the moment right — a big supply meshing with big demand — could mean a serious payday for companies big and small."
Bill Samuels Jr., a retired top executive at Maker's Mark, is quoted as saying that, "It's never been like this in my lifetime. It doesn't feel like a fad. It feels like a legitimate trend."
According to the Houston Chronicle, "Missing the target would leave bourbon makers awash with supply and leave future production in question, particularly for craft distilleries that have seen a surge in popularity. "People keep asking us, 'When will the bubble burst?'" said , president of the Kentucky Distillers' Association."
Bourbon consumption is becoming more popular in the Asia-Pacific region.
To read the entire article from the Houston Chronicle, link here:
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