|Volkswagen Emerges as Top Dog in Luxury Car Market|
|by Tom McGregor||Thu, Jan 9, 2014, 07:40 PM|
The Toyota Lexus, BMW and Mercedes-Benz are no longer the number one global brand in the luxury automarket. In a surprise, Volkswagen has jumped into the top role.
According to the BBC News, "Volkswagen's luxury brands - Porsche, Audi and Bentley - have posted record sales helped by new model launches and a recovery in the global car market. Porsche's deliveries jumped 15%, Audi's 8.3% and Bentley posted a growth of 19% in 2013, from a year earlier."
Volkswagen has aggressively sold its automobiles in the emerging markets.
As reported by the BBC, "Demand for luxury cars has been growing in emerging markets such as China and India amid rising income levels. Carmakers have also benefited from a recovery in demand from the US, one of the biggest markets for luxury cars."
Audi, alone, has attracted more than 600,000 new customers in the past four years.
To read the entire article from the BBC News, link here:
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