|Cashing in on the China brand|
|by Tom McGregor||Mon, Oct 29, 2012, 10:07 PM|
BEIJING: Many Chinese companies have implemented enhanced marketing strategies to chase after more global sales revenues. Meanwhile, they face stiff competition from their top rivals, which are multinational corporations.
Accordingly, shining a brighter brand image and launching an international advertising blitz has become more of a necessity for Chinese companies looking to expand globally.
For the past few decades, many US-based multinationals such as Apple, Coca-Cola, Nike and many others have enjoyed remarkable success by utilizing their brand names alone to sell products.
Millions of people flock to Apple stores to buy the latest upgrades of iPads and iPhones. Probably more than a billion people have bought at least one can of coke in their lifetimes. And numerous sports fans wear Nike sneakers just because superstar basketball legends – Michael Jordan and Lebron James – say it's a good idea.
Consequently, China is beginning to recognize the value of sizzling marketing campaigns to lure in buyers and keep customers loyal.
To read the entire article from the China Daily, link here:
written by Jonathan Green , October 31, 2012
“You’re entitled to your own opinions. You’re not entitled to your own facts.” These lines are generally attributed to Daniel Patrick Moynihan and frequently get tossed about when one entity wants to shed light on another entity’s twisting of the facts. The real meaning gets obscured in the mockery of political discourse. Media sources, led by high profile elected officials, are taking us down a slippery slope where facts are no longer important or the basis for truth.
This election cycle seems to top all previous ones for forked-tongue politics. There are mistruths, half-truths and outright lies flying around, so much so that a number of fact-checking sites have emerged. There are also fact checkers for the fact checkers. These flurries of interpretations are brought to us in slick, non-stop packaging yelling the question: Who do you believe - us or your lying eyes?!
Most citizen observers will say that all politicians lie. By all fact checkers’ accounts, the Mitt Romney-Paul Ryan team is way ahead of the pack in the lying game. Political analyst, Matt Taibbi, ripped into the governor by calling him “a salesman and bullshit artist of the highest order” in his recent Rolling Stone Politics blog. No argument here.
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