|Big-Time TV Documentary Touts Newspaper Web Advertising|
|by Tom McGregor||Tue, Jun 5, 2012, 06:23 PM|
Apparently, the mainstream media all over the world is becoming more acutely aware that boosting the Web media would become the wave of the future, which could lure in major advertising dollars.
According to Politico, “the former New York Times copy editor is spearheading a new documentary, ‘Fit to Print,’ about the fall from grace of the newspaper business and whether there’s a bright future for news gathering. The film was featured on Kickstarter and continues to seek financial support to help it see the light of day. (No one said the film industry was easy, either.)
Chadwick said, “we leave viewers with a renewed sense that the industry will shake itself out – maybe not the newspaper industry, but the news industry will be better than ever. What you see online is fantastic.”
As reported by Politico, “Bob Kaiser from The Washington Post mentioned to us that he went into a conference in Japan in the early 1990s, before the Web was the Web, and it was all about where advertising was going online – and this was obviously before Craigslist. So he wrote a memo to his bosses saying, ‘we’ve got to get on this; this is what it’s going to look like; we need this amount of money to invest in this.’ And they basically wrote it off. They turned a blind eye to it.”
When asked about on-line advertising, Chadwick said, “I think the value of it will go up eventually. How long it takes? Nobody knows.”
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