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Navajo Indians Call for Underwear Boycott Print E-mail
by Tom McGregor    Mon, Oct 17, 2011, 04:25 am

Navajo Indians are on the war path and calling for a nationwide underwear boycott of Urban Outfitters’ line of branding clothing and accessories. The Navajo Nation government initiated an online firestorm with allegations of trademark violations and denouncement of products – especially underwear and a liquor flask that many tribal members deem to be disrespectful.

Fox News reports that, “Native American-inspired prints have shown up on runways for years, and it’s common for designers to borrow from other cultures.”

However, the Navajo government’s problem with Urban Outfitters is the clothing chain’s use of the name ‘Navajo’ on its products and in marketing. The tribe holds at least 10 trademarks on the name which covers clothing, footwear, online retail sales, household products and retail sales.

According to Fox News, “the tribe’s Department of Justice sent Urban Outfitters CEO Glen Senk a cease-and-desist letter in June, demanding that the company pull the Navajo name from its products. The tribe has received no response but says it remains ‘cautiously optimistic’ it can persuade Urban Outfitters to adopt another name and trademark.

Brian Lewis, an attorney for the tribe, said, “when products that have absolutely no connection to the Navajo Nation, its entities, its people, and their products are marketed and retailed under the guise that they are Navajo in origin, the Navajo Nation does not regard this as benign or trivial. It takes appropriate action to maintain distinctiveness and clarity of valid name association in the market and society.”

To read the entire article from Fox News, link here:

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Comments (3)add comment
written by kactusJack , October 18, 2011

Right on.

written by rosiegirl , October 19, 2011

Will the Gay and Lesbian groups protest Fruit-of-the-Loom underwear now?

written by Homer Fincannon , October 20, 2011

Just working with the local few Tawakani band of the Wichita North American Indians.Check out the FreeSlots!!at Name after the two slain native braves found buried outside the Tree's Cemetery in 1850's.Maybe we can get a Casino in that big empty, former Dr.Pepper Stars Ice Rink, later the deserted Bob Knight Fieldhouse here in Duncanville. Now, us tax-payers are strapped with a $600,000 every quarter, $8,000,000.00 balance on the note. Any help out there, anyways come play the Free Slot's.

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