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Univision: Top-Rated Network for US Young Viewers Print E-mail
by Tom McGregor    Fri, Sep 10, 2010, 11:29 AM

Last week, history was made since the first time in broadcast history, a Spanish-language TV channel has become the most-watched network in the United States among the demographic group most coveted by American advertisers.

According to the Houston Chronicle, “last week, Univision was the most popular network for TV viewers between the ages of 18 and 49 years old last week – topping the traditional American broadcast networks and all cable competition.”

Even though this story has less to do with politics than entertainment, the rise of Univision has significant implications for politics in America. Candidates who desire to reach out to the massive swath of viewers.

The audience of Univision is markedly younger than that of its major competition: ABC, CBS, Fox and NBC. Accordingly to the Associated Press last week, “2.1 million of Univision prime-time average of 3.8 million viewers were in the youthful demographic, the Nielsen Co said. By contrast, 1.8 million of CBS’ 5.7 million viewers were in this group. All cable news networks from Fox to CNN were lagging far behind.

Univision has made a concerted effort to appeal to young viewers with sports, telenovelas and reality programming.

President Cesar Conde of Univision Networks informed the Associated Pres that, ‘the Hispanic demographic connects with this type of programming that they connect with, regardless of language.”

Univision, in July, led all the networks among young adults (ages 18 to 34), as disclosed by the Nielsen numbers. Yet, the most recent figures reveal that it is expanding its reach into the group of viewers between 35 and 49, too.

To read the entire article from the Houston Chronicle, link here:

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