| 'Bollywood' Invests in Hollywood |
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| by Tom McGregor | Tue, Feb 9, 2010, 02:16 PM |
 Bollywood, the national headquarters of the Indian film industry, may be a tiny minnow compared with Hollywood in regards to box office revenues and hit rate, but India and other emerging markets could become the savior of the U.S. movie industry as it struggles to obtain funding from risk-averse, recession-hit financial tycoons in the West.
Asia Times reports that, "millions of dollars of Indian money that have so far funded the Hindi film undustry - 'Bollywood' in local parlance - are now eyeing Hollywood. Soon, India investors could emerge as a significant source of cash for the world's largest and most succesful entertainment industy." Banks, private equity funds and hedge funds from nations such as the U.S., France, Germany and Great Britain had once been the main source of funding for Hollywood. But they lost the tenacity to bankroll entertainment projects as their coffers have been depleted amidst the financial crisis. Meanwhil Indian investors, who have lost cash from funding Bollywood projects with more flops than hits in the past 18 months, are more desirous of investing in Hollywood to grab a share of its success. The Asia Times quotes AVT Shankardass, a U.S.-U.K.-based financier and fund manager, who has been investing in Hollywood for the past three years, as saying that, "Indian cinema, or the Hindi film sector in particular, has been consistently losing money since the beginning of 2009. With many producers losing millions in that period, investing in Bollywood has become more of a gamble than an investment. Hollywood's performance in contrast has phenomenal." To read the entire article from Asia Times, link here: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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