| CNBC’s Rick Santelli Enjoys Stardom for his Rant |
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| by Tom McGregor | Mon, Feb 23, 2009, 10:01 PM |
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The Chicago Tribune reports that, “only during the weekend, however, was it occurring to him that his newly raised profile – part Howard Beale, the fictional “mad as hell” anchorman, part Howard Jarvis, the anti-tax champion of fiscal responsibility – might be parlayed into other opportunities. Santelli, 42, has worked full-time for CNBC since 1999 and his current contract is set to expire at the end of the summer. He spoke from his west suburban home, “I don’t think in those terms, but maybe I should now. I have three daughters. I have the whole college thing and whatnot.” Santelli claims he currently doesn’t have an agent, but he has already been contacted by several publishers and a prospect that intrigues him. Previously, he had enjoyed doing talk radio and noted that, “I’m pretty happy with what I do.” According to the Tribune, “if nothing else, his value to CNBC has increased dramatically with the exposure of his commentary on the housing plan has brought the cable network owned by General Electric ＇s NBC Universal. His video has set a record at CNBC.com, scoring many times as many page views as the site’s previous leader, a 2007 rant by Jim Cramer.”Santelli said, ＂”I’ve been associated with them 14 years, 10 years on the payroll, and you never see much in commercials and whatnot. Boy, has that changed in the last 36 hours.”Santelli was a former trader and financial executive, who appears on CNBC about 12 to 16 times a day and frequently goes off on a tirade a couple of times a week. Santelli said, ＂I’m just a fired-up kind of guy, and it’s all spontaneous. The ranting part, I’m just prone to do that. This one was just different. And, no, I certainly didn’t expect it to turn out any different. It’s just that with this one, we really, really tapped into a nerve.To read the entire article from the Chicago Tribune, link here: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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Last week, CNBC’s Rick Santelli ranted on TV in which he bemoaned that “the government is promoting bad behavior” with President Barack Obama’s mortgage bailout plan that clearly resonated with many Americans, making him a viral video star and drawing a White House rebuke. 
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