| Texas No. 1 again_ in Sales |
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| by Dave McNabb | Thu, Aug 16, 2007, 06:32 AM |
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The University of Florida may have won both the football and men's basketball national championships last season, but when it came to selling merchandise, the Gators could finish no better than third behind the No.1-ranked University of Texas. For the second straight year, Texas topped the Collegiate Licensing Company's clients in collecting royalties. Notre Dame placed second, followed by Florida, Michigan, Georgia, North Carolina, Alabama, Oklahoma, Tennessee and Penn State. 
Sung Park
For the second consecutive year, the University of Texas topped the Collegiate Licensing Company's clients in collecting royalties. Notre Dame was second, followed by Florida.
Ohio State, the runner-up to Florida in both basketball and football last season, is not a client of CLC, a Georgia-based firm that represents nearly 200 colleges, as well as bowl games, athletic conferences, the NCAA and the Heisman Trophy. CLC's most recent rankings reflect the fiscal year from July 1, 2006, through June 30, 2007. In the previous year, Texas, coming off a football national championship, set a CLC record by collecting more than $8 million in revenues. Before that North Carolina had finished No. 1 for five straight years. Texas' revenues for the most recent season were not available Wednesday, only its ranking. The revenues from trademark licensing at Texas go to the university, not the athletic department. Rounding out CLC's top 25 were Louisiana State, Florida State, Auburn, Nebraska, Wisconsin, Kentucky, Illinois, Arkansas, Miami, Clemson, South Carolina, Kansas, Duke, Oklahoma State and Minnesota. Although it ranked 58th, Texas Christian was CLC's biggest mover, jumping up 12 spots from last year. http://www.statesman.com/sports/content/sports/stories/longhorns/08/16/0816royalties.htmlComments (0)
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