Attention NFL Owners: Jerry Jones is not the enemy!

Over the last few weeks the NFL and the NFL Players Association have been locked in a battle. And, in many reports it seems that Jerry and other owners in big markets are being portrayed as part of the problem.

Word has it that the owners are not only in a disagreement with the players, they are disagreeing amongst themselves. The problem is that they cannot figure out how to divide the enormous amount of revenue they receive. The smaller market teams claim that increasing the salary cap will force them to use a higher proportion of their non-TV revenue and ticket revenue to cover the salaries of their players. They think that the larger revenue teams (see Jerry Jones and the Dallas Cowboys) should share more of their revenue.

Up to this point no one has come out and labeled Jerry the bad guy. But the implication is that he and the other high revenue owners are being greedy. And this may be true. But it appears that the small market owners are being just as greedy if not more.

Here’s the simple truth: the NFL has a system that ensures that every team can make a nice profit regardless of the market. The NFL has an enormous TV deal that is divided equally amongst the teams. That alone makes it fairly easy for any team to stay afloat.

Let me tell you something: the man behind this great TV deal is Jerry Jones. Jerry has also introduced plenty of great marketing ideas to the league. He has shown other teams how to create all sorts of revenue streams that were previously untapped.

There is no doubt that Jerry and the Cowboys have a revenue advantage. They generate an enormous amount of revenue just because they are the Dallas Cowboys. They have the ability to generate much more revenue than other teams such as Jacksonville. But, I can assure you that while Jacksonville isn’t generating the kind of revenue that the Cowboys are generating, they are not going broke either.

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