Mark Cuban is a genius.

I think Mark is a bright guy. He’s obviously got A.D.D. because he works on a dozen things at once. His movie company is spectacular. He is making brilliant movies. He may well win an Academy Award.

But his announcement that the Mavericks are going to lower some ticket prices was absolute genius. Every fan in Dallas will now love him. Every other owner in the NBA has got their Mark Cuban voodoo doll out.

Mark Cuban announces, ‘…hey, we’ve got a much lower luxury tax payment next year…our expenses are going to be down…so, we’re going to pass that on to you, the fans…’

Genius, I tell you…Pure genius.

This is a guy whose team is winning like crazy. This is the ultimate “Please Gouge Me” situation for fans. His team is on a 13 game win streak and he’s lowering ticket prices.

This is the first anti-gouging announcement in sports I’ve seen in a long time. Admit it, you figured Maverick ticket prices were going up this year. A successful team, young stars, lots of wins, of course ticket prices were on their way up.

Say what you want about Cuban. But, let me tell you something: when it comes to marketing to his fans, he gets it. And when it comes to the business of his team, he gets it. He understands that an empty seat will generate absolutely no revenue.

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