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$50 Million Isn't Worth the Cotton PDF Print E-mail
by Norm Hitzges    Thu, Feb 9, 2006, 10:05 PM

The City of Dallas is hoping to put a $50 million project to renovate the Cotton Bowl on the ballot in November.

The City of Dallas desperately wants to keep the annual Texas/OU game in the Cotton Bowl. OU has jumped on board and said that they’d like to stay. But the city is still awaiting word from UT.

Meanwhile, the UT Board of Regents have approved an expansion and improvement of Royal War Memorial Stadium worth about $150 million. This renovation will make the stadium a 90,000 seat stadium. It will be ready in 2008. This is going to make it much harder to keep the game in Dallas. UT will not be as willing to give up a home game every other year when it means turning down all that revenue that a 90,000 seat stadium will bring.

As you well know, I have been frustrated with the City of Dallas for years. I’m leery of anything they do. So many things have been absolutely bungled by this CAN’T DO city. It’s not that some haven’t tried. Thank goodness that the AAC has been built. In 3 years the Victory Development will be a massive development that Dallas can be proud of.

But I don’t have any idea why this city is now going to ask you for $50 million to spruce up the Cotton Bowl. Especially when they just turned down a golden opportunity to completely revitalize Fair Park with the Dallas Cowboys.

Yes the Cowboys would have required a much larger investment. But, they would have also brought a much much much bigger return. The Cowboys project would have secured not only the Texas/OU game, it would have also brought Final Fours, Super Bowl(s), All-Star Games, NFL Playoff Games, BCS Bowl Games and possibly a National Championship. $50 million in improvements to the Cotton Bowl may bring Texas Tech and Texas A&M.

I’m sorry, I understand that public funding of stadiums is a very controversial issue. Heck, Friedo has argued with me for years that the City of Dallas could have gotten a much better deal in the AAC negotiations.

But, let’s be real…$50 million to the Cotton Bowl is a bad investment. If you are going to do anything, do it right. That’s a lesson that the City of Dallas has apparently not learned.
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