The Super Bowl is over and now it’s time to rehash the game, the game broadcast, the halftime show and, of course, the ads.

By all accounts, Ameriquest Mortgage was the clear winner in the competition for most entertaining Super Bowl Ads. But, my producer, Friedo thinks that these ads may do Ameriquest more harm than good.

If you don’t remember, Ameriquest Mortgage ran two different installments in their “Don’t Judge Too Quickly” campaign. One of the spots featured a female passenger sitting in the window seat on an airplane. Well, the plane hits some rough turbulence as she is climbing over the other two sleeping passengers in her row in an attempt to get to the plane’s bathroom. The turbulence bounces right into the lap of a male passenger sitting next to her. They end up in quite a compromising position and then comes the message…”Don’t be too quick to judge…We won’t”.

It’s a very entertaining spot meant to let potential borrowers know that at Ameriquest they don’t just judge potential borrowers by their credit scores. They look beyond the first impression. As their website states, they know that sometimes bad things happen to good people.

Here’s the problem. As you may know, over the past year or so, Ameriquest has been accused of using improper lending practices and they’ve set aside $325 million to settle lawsuits in 49 of the 50 states.

Most of the people watching the Super Bowl may not have been aware of the accusations against Ameriquest. But, the commercials were so entertaining that plenty of people wanted to watch them again. So Monday morning if you typed “Ameriquest” into any search engine looking for the streaming version of the spot, you would have also found the following link: Ameriquest Settlement to Payoff in Florida

These spots may have been too entertaining for their own good. Or, I guess you could say that when Ameriquest was telling people not to judge too quickly, they were actually talking about themselves.

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