ATA AND SOUTHWEST EXPAND ALLIANCE TO DFW TO MIDWAY ROUTE
by Special to DallasBlog.com
Fri, Dec 16, 2005, 03:26 AM
Southwest Airlines announced today that it would expand it code sharing arrangement with discount airline ATA. The purpose will be to allow travelers in North Texas to fly ATA from DFW to Midway in Chicago and then transfer to a Southwest flight to another destination. Code share simply means that a consumer can by a ticket on either Southwest or ATA for the full ticket and check baggage through to a final destination. Southwest currently flies to 47 destinations from Midway.
ATA is currently in bankruptcy court and offers only four round trips per day from DFW to Midway. That factor limits the amount of traffic ATA can feed into the Southwest route structure through Chicago. However, ATA is expected to increase its schedule when it emerges from bankruptcy next year. Analysts see the ATA move as something of a counter move to American Airlines decision to offer limited service from Love Field. American and American Eagle currently offer five flights a day between Midway and DFW.